Case study: how Nokia taps into social media insight

Nokia has a diverse range of mobile products, tens of thousands of employees and a huge customer base spread across most of the world. Nokia wanted a social media insight solution that was global, accessible, and actionable and could communicate top line information to prominent execs and key stakeholders.

This case study outlines Nokia's key objectives; the strategy implemented by 1000heads, including building an online content management system pulling together feeds from Nokia's social presence; and the results of the platform.