Casabu launches online lead generation campaign
Casabu, the flash sales site offering deals for mums, has partnered with global performance network Affiliate Window to launch a lead generation campaign with relevant websites.
The free website shows how mums can save money through limited time sales of branded clothing, toys, games, nursery accessories and maternity products.
Affiliate Window will test different designs and offers via a test and learn campaign in order to find those of optimal appeal
Rachel Oxburgh, CEO for Casabu says: “We have chosen to work with Affiliate Window as they can provide lead generation for a narrowly targeted audience and offer us complete transparency on the source. This makes ROI clear and measurable. We look forward to building upon our relationship with Affiliate Window, expanding our online offering and increasing brand awareness.”
Michelle Boxall, Head of Lead Generation at Affiliate Window adds: “Casabu reached out to Affiliate Window after previous more general lead acquisition tests failed to deliver effective results. They want to maintain a focus on their target audience and utilise the network to gain quick exposure utilising our pre- existing relationships with all of the major baby/parenting websites throughout the UK. The team will carefully execute the plan to deliver the leads they require.”