Online mobile phone insurance provider www.mobileinsurance.co.uk has appointed 10 Yetis to plan and execute a public relations campaign.
The three month campaign will aim to drive more traffic to the website and increase the number of policies being taken out.
The site provides quotes for mobile insurance policies for their handsets, with the campaign planning to generate relevant trade and consumer coverage, increase website traffic and improve SEO through quality links.
John Lamerton, managing director of MobileInsurance.co.uk, explained: “PR is going to be a big part of our plan to become one of the most-visited mobile phone insurance websites in the UK. Our aim is to provide mobile phone users with affordable insurance policies and so the PR campaign will aim to spread awareness of the site and get people visiting.”