Diet Coke has projected the corset-style tattoo bottle design by Jean Paul Gaultier onto model Daisy Lowe for its latest ad campaign. The design, which is currently featured on bottles of Diet Coke, is brought to life on the 23-year-olds body in a lifelike full body-tattoo style.
The tattoo design is part of a three piece collection designed by Gaultier for the brand this summer; with the designs aiming to reflect Diet Coke’s approach to fashion and its motto to celebrate the lighter side of life.
Gaultier is the latest in a string of designers to collaborate with Coca-Cola. Since 2003 Karl Lagerfeld, Roberto Cavalli, Matthew Williamson and Marni have all contributed designs.
Lowe, who has modelled for the likes of Marc Jacobs and Louis Vuitton, commented: “I love Jean Paul Gaultier's designs, they're so iconic, [his designs] make women feel powerful and feminine.”