Sky+ has unveiled a new campaign, created by WCRS, with one ad aiming to perplex the nation by rewinding and reshowing an advert featuring sausages frying in a pan…before showing a dogusing his Sky+ remote to drool over the ad.
As well as this media stunt, which took place during breaks on The X Factor and Homeland, there are also ads featuring Jonathan Ross, Lilly Allen, Sanjeev Bhasker and Sir Chris Hoy.
Leon Jaume, executive creative director of WCRS, said: “This is a campaign already bursting with national treasures, like Sir Chris Hoy and Jonathan Ross, but we’re about to create another one: a pooch with a passion for sausages who uses his Sky+ remote to repeatedly rewind the ad break to see those Ginger Pig bangers sizzling in the pan.”
As well as TV, the campaign includes press, outdoor, social and digital, with media by Mediacom.
The campaign promotes features such as Catch Up TV, the new Sky+ app for iPad functionality that lets customers connect to online communities, and Sky’s On Demand service which allows access to boxsets.
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Nice and disruptive ad, I can imagine this working well between ads so you actually wonder why your TV is rewinding.
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I would commit atrocities for a mid afternoon sausage sandwich right now. Sourdough bread, ginger pig (great butcher) links and some HP sauce.
Oh wait it's selling a TV service?
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It works well, but it's a little confusing because it's an ad for a real product. Or at least a real brand. So then you start to try and work out the connection between the two. Maybe I'm just reading too much into it...
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excellent advertising well done all involved.
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I can confirm that I did in fact have sausages after seeing this ad.
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How much did Ginger Pig and Churchill pay to appear in this ad?
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