Ahead of the annual Children in Need telethon, which takes place next month, the charity has launched new marketing initiatives to boost fundraising.
The first of these is a mobile app named iPud, after the iconic Pudsey bear, which will be developed to include geographically targeted fundraising information on fundraising and its work within the community. It will also allow for easier donations to the charity.
Events such as the Pudsey Street festival, which has asked families in London to get involved, and Bearfaced which is taking place on November 9 with women going makeup-less for a day to raise funds. High profile celebrities and photographers have also got behind these event initiatives.
The charity has also made changes to its TV advertising strategy. Where in previous years Children in Need adverts have focussed on the fun side of the event, this year its ads will show the work the charity does in the UK.