Visa has topped iProspect’s third quarterly Facebook Engagement Index, with 13.8 per cent engagement amongst its 1,524,479 fans.
It was suggested that the brand’s Go World’ discussion promoting its sponsorship of the Olympics played a part in Visa topping the chart, with Olympic sponsors Panasonic up 157 places to eight, BT 137 places to 17, British Airways up 72 places to 20 and Samsung up 140 places to 24.
Phillip Dyte, paid social media planner at iProspect, said: “Social media is a pretty noisy stadium, and what the Olympics provided was an opportunity for brands and sectors that might normally struggle to be heard. Visa’s hard work and ambitious campaign should be a great inspiration for other brands wondering how social media can work for them.
“Visa, and other sponsors, seized the moment in the right way to connect with their audiences. They were all rewarded with big quarter on quarter rises in their engagement rates – now it’s time to make the most of that momentum.”
Visa was followed by P&O Cruises, Reebok, Thomas Cook, and Waterstones in an analysis of the top 250 super brands by iProspect, with Thomas Cook and O2 being the only two brands to stay in the top ten from Q2.