Virgin Media is set to launch a multi-million pound ad campaign featuring Olympic champion Mo Farah on Monday, 1 October.
Created by BBH, with all media planning and buying handled by Fifty6, the campaign to promote the fact that Virgin Media is set to double broadband speed boost for millions of UK homes will run across outdoor, press, digital and mobile.
Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah.
“Mo’s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK’s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”
The ads sign off with the tagline “Can’t say Farah than that.”