Virgin Media unveils ad campaign with Mo Farah

Virgin Media is set to launch a multi-million pound ad campaign featuring Olympic champion Mo Farah on Monday, 1 October.

Created by BBH, with all media planning and buying handled by Fifty6, the campaign to promote the fact that Virgin Media is set to double broadband speed boost for millions of UK homes will run across outdoor, press, digital and mobile.

Jeff Dodds, executive director of brand and marketing communications at Virgin Media, said: “What better way to remind our customers of how Virgin Media goes the extra mile to deliver brilliant services than with national hero, Mo Farah.

“Mo’s brought us some golden moments throughout 2012 and with amazing digital services, including HD TV at no extra cost and the UK’s fastest widely available broadband, Virgin Media is the perfect place to enjoy them all.”

The ads sign off with the tagline “Can’t say Farah than that.”

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff