Pre-cooked, canned meat brand SPAM has been celebrating its 75th Anniversary with the help of fans on Facebook. In a campaign, run by iProspect (previously ISpyMarketing), SPAM fans were invited to take part in an interactive Facebook quiz aiming to find SPAMbassadors with competitors entered into a draw to win one of 75 SPAM branded T-shirts.
To date the 75th Anniversary campaign has attracted an additional 30,000 new Facebook Fans with 4,000 coupon prints for purchasing the 75th Anniversary can. On Facebook SPAM are also promoting a SPAMALOT games, inspired by the Monty Python musical of the same name, game which aims to drive traffic to the site with the game already having had over 76 million plays.
The 75th Anniversary campaign also links SPAM’s social media strategy with its offline activities, and has been successful in promoting its brand supporting the BBC Children in Need Carfest North event in Cheshire.
The event which took place on Saturday 8 and Sunday 9 September saw the brand working closely with PR Company, East River, where SPAM fans could have their photo taken inside a giant can of SPAM and download their pictures from the Facebook page.