Starwood Hotel & Resorts appoints AKQA to handle strategic mobile strategy
Starwood Hotel & Resorts EAME has appointed AKQA to handle its strategic mobile activity.
The appointment will see AKQA run mobile marketing activity for the hotel and resort group, while also working on the development of digital services aimed at enhancing the guest experience offer, working across the company’s brand portfolio; Sheraton, Four Points by Sheraton, W hotels, Aloft, the Luxury Collection, Le Meridien, Westin and St. Regis.
Guy Wieynk, VP, International of AKQA, commented: “Starwood offers a diverse and exciting opportunity across its portfolio of brands. We are looking forward to enhancing and adding value to the guest experience and driving real business value through innovative platforms.”
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