G2 Joshua has appointed renowned creative Steve Henry as non-executive creative consultant, working alongside executive creative director Richard Jones.
Henry has joined the agency to provide creative guidance as it aims to build upon its data, tech-nology, insight and creative offer.
Henry, who has created campaigns for Tango, Pot Noodle and First Direct, said: “I have watched G2 Joshua over recent years and have been impressed with their innovative approach to the changing advertising landscape. To be able to contribute the agency's creative vision from this newly created role is a fantastic opportunity.”
Tim Hipperson, chief executive of G2 Joshua highlighted his delight in attracting Henry to the role: “His keen creative eye and wealth of experience will help us to continue to redefine how creativity can help build brands. This is a very exciting time for the Agency and a testament to a model that is continuing to gain traction in the market. We look forward to working with Steve and know he will make an impact on the creative work of the agency.”