Non-cream liqueur brand Sourz is to continue a run of recent limited edition launches with the re-introduction of its Spirited Apple & Cranberry variant.
The tipple is judged to be a particular favourite during the winter months and supplants the brands recent Spirited Summer Berry drink.
Sourz opted to reintroduce the drink after receiving requests from amongst its 470,000 strong Facebook community, prompting the decision to reintroduce the trademark blue and silver bottle to both on and off trade outlets from October.
Eileen Livingstone, marketing controller for Sourz at Maxxium UK said: “We know our consumers are constantly on the look-out for fresh opportunities to explore and enjoy the brand – that’s because they tell us what they want via social media and we listen.
“Our limited editions have proven hugely popular with Sourz drinkers and by focusing on these variants we can satisfy consumer demand while bolstering our product portfolio through product and packaging innovation.”
Spirited Apple & Cranberry will be supported by promotional material and online competitions throughout Halloween, Christmas and New Year, part of the brand’s ‘Get Sorted For…’ campaign.
This incorporates TV commercials for both Sourx and Sourz Fusionz, media partnerships with MTV, Capital FM, FHM and More! Magazine, a national sampling campaign, festival experiential activity and bespoke trade support.