Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty, Charles Saatchi and Rory Sutherland, to name a few.
We also showcase the value of ideas and design in a feature on our recent Pussy Riot Challenge. The brief saw the creative industry invited to create designs for merchandise which could be sold to raise money for the Pussy Riot appeal.
In a continuation of our mobile supplement in August, we publish a special apps feature, looking at how brands can successfully implement apps as part of mobile strategy. We look at the role apps are playing in getting consumers back into stores, and speak to the head of American Airlines' mobile app team to find out how the brand is soaring ahead of competitors with its app and mobile strategy.
Also in this issue:
- Michele Chang-McGrath, head of research at LBi, is profiled as part of our series on female digital role models
- Mary Keane-Dawson, performance marketing consultant, asks if the performance marketing industry still has a grubby image
- The Drum explores inbound marketing, which involves drawing consumers in to a brand rather than targeting them with messages.
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