Former VCCP London head of digital Grenfell rejoins to head up Sydney expansion
Chime Communications agency VCCP has expanded into Australia with the opening of an office in Sydney, which will be headed up by former VCCP London head of digital Peter Grenfell.
Grenfell (pictured middle) moved to Australia last year to become chief innovation officer at GroupM media agency MEC, but will rejoin VCCP in order to lead the new office.
As well as London and Sydney, the agency also has offices in Berlin, Prague and Madrid.
Adrian Coleman, founding partner of VCCP commented "As VCCP continues to evolve from a UK based to an internationally focused creative organisation, we're always looking for markets where our approach, principles and popular-culture focused creativity will work well. We have already launched successfully Europe, in the German, Czech Republic and Spainish markets and think that Australia is the perfect next step and look forward to working hard to become part of the advertising scene there.
"We're seeing a number of clients looking to us to offer services in the Asia Pacific region, so it makes good business sense to establish a base there," he added.
Creative director Dean Hunt added, “VCCP Australia represents a wonderful chance for us to make brands shine, here in the sunshine.The VCCP understanding of advertising beyond advertising - along with its sense of fun and magic is something I’m truly excited to be involved with.We’re chomping at the bit to create campaigns that people talk about, share and experience in interesting ways. Exciting times.”
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