Euro RSCG PR has rebranded to become Havas PR in the UK as it rebrands its Euro RSCG agencies across 75 countries.
The move aims to create ‘a simpler’ and ‘more transparant’ structure.
Brian Beech, managing director of Havas PR UK’s Manchester and Edinburgh offices explained that the aim was to focus on the delivery of its integrated offer; “Our industry doesn’t make it easy for clients who struggle daily to deal with a multitude of networks, hundreds of brands and many different cultures. They are looking for agency partners that are truly integrated and work seamlessly across PR, creative and digital.
“We are the only communications group with a unibrand structure and approach which makes life easier for our clients. And there are other benefits too - our new name is easier to say; easier to write; and easier to remember!” he added.