AvtoVaz unveils latest Lada car as it seeks to create new brand identity
Russian carmaker AvtoVaz has just launched a new concept car, the Lada XRAY, which it hopes will refresh the brand identity for the company and help it compete in the global car market.
The concept car has featured a new front face, which is hoped will make future Lada production models distinctive and unique in the competitive sector.
Speaking to the BBC, the car’s British designer Steve Mattin said: “The Lada XRAY concept car is an indication of where the company is heading. The most important thing for brands is to create a brand identity and this car shows the future of Lada vehicles.”