The findings from the five-year iPhone anniversary report questions whether consumers have an upgrade addiction, with 70 per cent of US respondents who currently own an iPhone planning to purchase the iPhone 5 and 89 percent intending to purchase if reviews of the iPhone 5 are positive.
Other key findings from the report include:
- Slightly more than two out of five U.S. respondents (42 per cent) have owned their current iPhone for less than six months, compared to over half of U.K. respondents (52 per cent).
- Over half of US respondents (57 per cent) and 48 percent of UK respondents have owned their iPhone for six months or longer.
- More than two out of five US and UK respondents (43 per cent and 41 per cent, respectively) currently own an iPad. Nearly two-thirds of US respondents (61 per cent) will own or intend to purchase a new iPad within the next six months, compared to 66 percent of UK respondents
- When asked what one thing they would like to see more of from the ads on their iPhone, nearly half of all U.S. and U.K. respondents (47 percent and 46 percent, respectively) stated they would like to see more mobile ads that include discounts and special promotion offers.
- More than two-thirds of both US and UK respondents (68 per cent and 71 per cent, respectively) stated that they would be more likely to interact with ads on their iPhone that are based on their previous browsing history.
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