The quintessentially English fragrance brand Yardley London has appointed Chapter to work alongside them on a forthcoming marketing assignment.
Although both parties are remaining tight-lipped over the details of the project, Yardley is known to be looking to expand its portfolio and build on the success of its re-launch in 2010.
The agency is working very closely with the perfume brand, famous for its floral fragrances and fashion heritage, developing strategy and new creative across packaging and online, right through to marketing communications.
Quentin Higham, managing director of Yardley London, said: "We were really impressed with the quality of the creative work, but as a very ambitious and entrepreneurial company, we were looking for smart thinking. Chapter’s vision and approach set them apart and proved they could work with us as strategic partners.”
Ricky Neault, Chapter head, added: “This is an extremely exciting opportunity for us and a move into a very different sector. With the experienced team we’ve built and our model based on closeness and understanding we can really get under the skin and develop engaging work for Yardley that's grounded in good, solid thinking.”
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