A digital campaign to highlight the importance of Peace Day on September 21st has been created by advertising agency Euro RSCG London.
To help promote Peace Day 2012 as the biggest day of global ceasefire and non-violence ever, Euro RSCG London has launched The Peace Button, an online call to arms in the cause of world peace. The campaign will be run across a range of digital and social media channels including YouTube, Facebook and Twitter.
Mick Mahoney, executive creative director at Euro RSCG London said “Supporting Peace Day 2012 is a unique opportunity for us to use our creative and technical expertise to the benefit of the world around us.”
To show your support for Peace Day 2012 click on The Peace Button to mark the date in your online calendar or use the hashtag #thepeacebutton. The activity has been launched to support Peace One Day and the D&AD White Pencil initiative, designed to harness the power of creative ideas.