Telecommunications giant Orange has announced it is to partner with AppNexus, the real-time advertising technology provider, to augment the Orange Ad Market.
Stephanie Hospital, executive vice president of Orange's Audience and Advertising division “Orange has deep relationships with both buyers and sellers of online media, and programmatic buying is becoming a key part of our digital media strategy to serve their needs.
“AppNexus and its global presence allows customized focus on each of our market’s needs. We believe this partnership will deliver both innovation and operational efficiencies to our clients.”
AppNexus president Michael Rubenstein added: “AppNexus is thrilled to be working with such an iconic brand as Orange, which has one of the most powerful European offerings in telecom, Internet and mobile. Their leadership in the European ad exchange space has been inspiring to watch, and AppNexus is excited to see what new paths we can forge together in programmatic display and mobile.”