Former DraftFCB creative director joins mobile agency Sponge
Former DraftFCB creative director Matthew Maxwell has joined mobile marketing agency Sponge in the same role.
Maxwell was creative director at DraftFCB for just over a year before leaving in June and before that spent four years at Blue Barracuda.
“Matthew is the first big-hitting creative director to move from digital to mobile,” said Dan Parker, CEO of Sponge. “He will offer our clients new ways of doing things to engage users and drive business results. He brings many years of digital creative experience and we hope he will lead the industry debate in terms of mobile and the opportunities it presents.”
At DraftFCB Maxwell worked on eBay's Trust campaign and the UK Film Council's drive to encourage film lovers to watch movies by legal means.
On his move into mobile, Maxwell said: "Technology has reached a point where the potential is there to allow a greater breadth of ideas, design and interaction. Mobiles are integral to people’s lives.
"The channel offers an extension of the principles of digital, but with an opportunity to redefine what we mean by creative.”
Sponge's clients include Coca-Cola, McDonalds, adidas, Barclays and AutoTrader.