Ray Ban teams with Dazed & Confused as part of 75th anniversary celebrations
Sunglasses brand Ray-Ban has agreed a partnership with Dazed & Confused magazine to offer its fans the chance to see Primal Scream perform at a secret location in London.
The deal, led by Carat Sponsorship on behalf of Ray-Ban, will serve as part of its 75 year of Legends Facebook campaign for the brand’s 75th anniversary.
Online activity will run across the Dazed & Confused Facebook page, asking fans of Ray-Ban to choose two iconic tracks from over the last 75 years, which Primal Scream will then perform at the gig.
The brand has also asked fans to upload their own ‘legendary moments’ to its website, and through the Twitter channel of Dazed & Confused.
Alex Small, brand manager at Ray-Ban, said: “We are thrilled to be marking our 75th anniversary and wanted this momentous occasion to be a celebration of our rock music roots for Ray-Ban fans and new audiences. The partnership with Dazed & Confused and Primal Scream is an obvious fit and allows fans to ‘be part of the legend’ at our iconic anniversary evening.”
Jordan Taylor, sponsorship executive for Carat explained: “Ray-Ban wanted to celebrate its 75th year of Legends by holding an event with a real legendary musical element. With this in mind, a secret high-profile gig with Dazed & Confused and hosted by Primal Scream is a perfect fit. We have created a deal that showcases Ray-Ban’s rock-and-roll essence in an unforgettable evening of music and celebration.”
Content created with:
Carat UK & Rubber Republic
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