HiQ launches Tyre Labelling World on its website
From 1 November new EU Tyre Labelling Legislation will come into force meaning that every tyre sold in Europe must have clear ratings for fuel efficiency, wet grip and external rolling noise. As such HiQ, a tyre and fast fit specialists, has launched Tyre Labelling World on its website.
The new section of HiQ’s site has aimed to provide consumers with a full picture of how the new directive will affect tyre purchasing decisions and impact on vehicle performance, through the use of guides, infographics, downloadable collateral and leaflets.
Downloads have included ‘The Anatomy of a Tyre Label’, ‘HiQ Handy Guide to Tyre Labelling’, ‘4x4 Tyres & Tyre Labelling’ and ‘Winter tyres and Tyre Labelling’. HiQ has also developed a video animation that presents tyre labelling in a consumer-friendly context to introduce and explain the concept to motorists.
Geraldine McGovern, HiQ create demand manager, explained: “The EU tyre label only specifies three criteria, whereas magazines test 15 criteria – however, premium tyre manufacturers such as Goodyear Dunlop test over 50 performance parameters in order to produce premium tyres. Whilst we absolutely welcome the new legislation, it doesn’t give the full story. For drivers who are looking for a high performance tyre or have a specific need, tyre labelling needs to go beyond just three criteria.
“Tyre Labelling World looks at the bigger picture to ensure that motorists with specialist needs can also find the best tyre to suit their style of driving,” she continued.