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Stella Artois begins largest promotion campaign centred around The Chalice

Premium beer brand Stella Artois has begun a print campaign focusing on its glassware Chalice.

Activity will include a national out-of-home campaign focusing on The Chalice, with a strapline that reads ‘It’s not a glass, It’s a Chalice.

Off-trade consumers will be offered a Chalice through the brand’s largest instant redemption promotion, where half-a-million will be given through selected packs.

Activity for the promotion will include digital and social media channels, running alongside in-store point of sale material.

Phil Pick, marketing manager for Stella Artois Western Europe, commented: “We’re proud to celebrate the Stella Artois Chalice, an iconic symbol of the superior Stella Artois drinking experience. We want to share this premium experience with consumers, whether they’re enjoying a Stella Artois at home or out with friends.”

He added; “We are committed to enhancing the consumer experience of Stella Artois and this is signified by this promotional campaign investment.”

Featured by The Drum