7 September 2012 - 1:01pm | posted by | 0 comments

Stella Artois begins largest promotion campaign centred around The Chalice

Stella Artois begins largest promotion campaign centred around The ChaliceStella Artois begins largest promotion campaign centred around The
Stella Artois begins largest promotion campaign centred around The Chalice

Premium beer brand Stella Artois has begun a print campaign focusing on its glassware Chalice.

Activity will include a national out-of-home campaign focusing on The Chalice, with a strapline that reads ‘It’s not a glass, It’s a Chalice.

Off-trade consumers will be offered a Chalice through the brand’s largest instant redemption promotion, where half-a-million will be given through selected packs.

Activity for the promotion will include digital and social media channels, running alongside in-store point of sale material.

Phil Pick, marketing manager for Stella Artois Western Europe, commented: “We’re proud to celebrate the Stella Artois Chalice, an iconic symbol of the superior Stella Artois drinking experience. We want to share this premium experience with consumers, whether they’re enjoying a Stella Artois at home or out with friends.”

He added; “We are committed to enhancing the consumer experience of Stella Artois and this is signified by this promotional campaign investment.”

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