The New Covent Garden Soup Company to roll out package redesign from BrandOpus
The New Covent Garden Soup Company will aim to communicate the ingredients used within its chilled soup, through its new packaging design.
Created by BrandOpus, the redesign is part of the brand’s marketing initiative that will aim to reinforce its core message ‘Fresh from our kitchen to yours’.
Released on 10 September, the packaging features a crate device, chosen to reflect the quality market produce used by the brand, offering flexibility to use a colourful illustrative style across the pack.
Paul Taylor, creative director at BrandOpus, explained@ “Although the project came with tight timings the freedom we were given by the client to change the brand at its core identity has enabled us to achieve a redesign which we believed will change the way consumers see the brand.”
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