Manchester agencies collaborate on Marisota's autumn campaign
The Neighbourhood, Red C and The Mob in Manchester have collaborated to create the autumn campaign for women's clothing company Marisota.
The campaign uses online and TV to launch the new season's collection and aims to be markedly different in tone from typical home shopping advertisements.
Instead the creative concept by ad agency Red C takes the viewer on a journey through the Marisota designer's 'sketchpad' where the clothing range is brought to life through live action and animation.
Julian Gratton, managing director and creative director at Red C, said: "The concept we devised for Marisota is completely unlike any other fashion advert you’ll see and as a result called for a unique approach.
"Teaming up with The Mob and The Neighbourhood has resulted in a commercial that we are all incredibly proud of and my hat goes off to The Neighbourhood and their team of animators for helping us achieve our vision of creating a great looking advert that has the ability to be tailored to the changing seasons with ease."
The Neighbourhood worked with director Chris Gaffey at the Mob Films to bring the campaign to life.