To spearhead its consumer marketing and PR activity in Q4 2012 Chilean wine brand, Casillero del Diablo is launching National Supperclub Month.
To take place in November 2012, National Supperclub Month will see the brand engage with food and wine lovers across the country by encouraging them to form their own Supperclub’s. The campaign will feature PR, bespoke in-store activity in branches of Sainsbury’s, and a celebrity endorsement (to be announced in October).
From this week selected Sainsbury’s will feature in-store displays inviting consumers to get involved in National Supperclub Month by claiming a complimentary, limited edition kit which comes with the essentials for hosting a Supperclub – a recipe, top tips and two 250ml bottles of Casillero del Diablo wine.
Marketing manager for Casillero del Diablo, Jason Duggan, commented: “National Supperclub Month is a unique opportunity for Casillero del Diablo to engage creatively and emotionally with consumers across the UK. The potential for this campaign to grow is an exciting prospect for the brand.”