There are displays of astonishing positivity in this commercial drawing attention to Samsung's sponsorship of the Paralympic Games. The lack of squeamishness and the extraordinary celebration of the extraordinary exhibited by this and the excellent Channel 4 trails have really helped to shift attitudes. Advertising at its best.
Creative Team: Carlo Cavallone / Bryan Rowles TV Producer: Fiona Plumstead Film Prod Co: Smuggler
Director: Henry-Alex Rubin
Producer: Chris Barrett / Fergus Brown
Dir of Photography: Ken Seng
Editing House: Marshall Street Editors
Editor: Patric Ryan / Elena de Palma