Dairylea releases new campaign by Beattie McGuinness Bungay to promote the brand’s new recipe
In order to support the brand’s new, natural recipe in portions, spreads and Dunkers cheese dip, Dairylea has launched a new television advertising campaign.
The adverts, which will run nationally, aim to bring to life what makes Dairylea a great food for kids. There are three 20 second executions - Squigglywigglyness’, ‘Shovelability’ and ‘Putbackableness’ - which build on the brand’s previous print work highlighting the relationship kids have with Dairylea and its unique characteristics.
“The new product recipe and this new campaign are the start of a new phase in the life of Dairylea, putting the brand in a great position to go from strength to strength in the coming years.” said Lynn Grant, Senior Brand Manager on Dairylea at Kraft.
The work for Kraft has been created by Beattie McGuinness Bungay London LLP, and was written and art directed by Simon Bere, Jay Pond-Jones and Jade Trott, and directed by MJ Delaney.
Founding partner of Beattie McGuinness Bungay, Andrew McGuinness added: “We’re proud of this work for Kraft. The campaign does a great job of placing the modern childhood right at the heart of the brand in a way that feels true and resonant.”
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