Coca-Cola builds huge vending machine to promote its London 2012 free Coca-Cola bottle giveaway
Coca-Cola will today give away free 500ml bottles as one of the final elements to its sponsorship of London 2012.
The soft drink brand, which sponsored the Torch procession ahead of the London Games, while also hiring producer Mark Ronson to produce the official song for the 2012 Olympics, is offering those who register on its website, a free bottle from the Coca-Cola range for one day only (3 September).
The bottles are available for collection at either Boots or Superdrug stores across Britain.
A TV campaign promoting the giveaway has been running over the weekend (see above for a behind the scenes making of video) featuring the creation of a 100ft vending machine.