£5m marketing campaign to promote new Wyke Farms branding and packaging

Cheese and Dairy farm brand Wyke Farms has released a new identity alongside new packaging for its cheddar.

The work, by Tynan Darcy, aims to improve shelf impact, with the new packaging featuring the new logo and a product descriptor inside a large speech bubble.

“A strong brand has a good story behind it and that's certainly true of Wyke Farms,” said Rich Clothier, managing director of Wyke Farms. “The speech bubble is on both the front and back of pack to highlight our unique family farming story”

A £5m poster and print campaign will support the relaunch, with sampling set to take place across 37 events over the coming year.

The brand re launch will be supported with a £5 million print and poster advertising campaign and sampling to over 1 million consumers at 37 events next year.