Twitter continues with plans to grow profitable online advertising business by helping adverts be more targeted
Social networking site, Twitter has furthered its plans to encourage advertisers to use the platform. Following on from its decision to restrict third-party applications, Twitter will now allow marketers to choose from 350 different interest types to target the most relevant audience.
Two years ago Twitter started to charge firms to post messages, identified by a “promoted” tag, on the site. The latest development in Twitter’s profit-making strategy uses a similar system to that of Facebook. Users will be targeted based on who they follow, the contents of their previous Tweets, and other behaviour on the social network. Advertisers will also have the means to target users with similar interests to specific accounts.
Speaking on Twitter’s advertising blog, Kevin Weil, Twitter’s director of product management, commented: “By targeting people's topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets.
“When people discover offers and messages about the things they care about on Twitter, it's good for both marketers and users.”