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Izabel selects Tamar for social media campaign

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By The Drum Team, Editorial

August 30, 2012 | 1 min read

Fashion brand Izabel has appointed social media and search agency Tamar to handle its social media campaign.

Tamar was tasked with establishing Izabel as a fashion authority in the digital landscape and helping the label stand out in the competitive fashion sector.

Tamar has worked with both the brand’s Facebook community and a wider range of fashion authorities, as well as its own network of influencers and social communities, in a bid to create an engaging social campaign highlighting the competitive prices.

Tanya Goodin, CEO of Tamar commented: “Izabel London is a great label for Tamar to be working with and one of the fastest growing fashion brands in the UK. We’re really encouraged to see that Izabel are fresh-thinking and have put social media as a priority over more traditional channels.”

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