How Samsung's billion-dollar court 'campaign' undercuts Apple on prices
Apple’s big $1 billion victory against Samsung may backfire - as customers realise that the products of the two firms are very similar, the big difference being that Apple's cost much more!
Samsung Galaxy tablet
That’s according to a blog post by Enrique Gutierrez, chief technology officer of Digithrive, a Los-Angeles-based Internet development and design firm.
In a post on Google+, Gutierrez describes sitting in a Starbucks, and overhearing four separate groups of people come to the same conclusion about the Apple-Samsung verdict: that the two companies are effectively one and the same.
“They don’t know the details, they don’t really care, what they know is Apple is saying that Samsung is the same as Apple,” he writes, according to Mashable.
“And with one simple Google Search, you get prices that are basically half for what seems to be the same products.”
Apple successfully accused Samsung of patent infringement in the trial.
Two of the four groups Gutierrez met at Starbucks asked him about his Samsung QX410 laptop and Galaxy phone.
One husband-and-wife were shocked at the former’s comparatively low price : $700.
They even considered returning their iPad after looking up Samsung’s tablet online, according to Gutierrez tn his post.
“‘Samsung’s iPad is the same as Apple’s iPad, and I paid how much for the Apple one? Honey, I told you they were a rip-off," the husband said.
Another man said the verdict made him “‘think twice’” about the amount he paid for his MacBook.
In an ironic twist, Samsung’s loss could be its gain, Gutierrez says, calling the case the : “Best billion dollar ad campaign ."