Almost half (44.4 per cent) of marketers feel they have either an “advanced” or “expert” level of social media ability, research from SEOmoz and Hubspot has found.
The results from the annual SEOmoz industry study, which questioned 6,491 people, found that Facebook, Twitter and Google+ are seen as the top three social platforms, followed by YouTube, LinkedIn and blogs.
Anum Hussain, inbound marketing associate at Hubspot, wrote: “It turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. This comes as no surprise.
“When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue.”
Source: blog.hubspot.com via Mike on Pinterest
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Measuring social activity is a natural evolution of this great communication platform. Agreed that it is key to understand how your efforts are fairing, not only from a metrics perspective, but also a 'sentiment' and almost human perspective.
Key to remember that monitoring one channel - e.g., social, is not enough though. You need to consider all touch points, i.e., if you are running an eDM and microsite/education piece in tandem, these are additional touchpoints that need to be factored into the consumer experience.
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