ZEO

Non-alcoholic adult drink ZEO packaging unveiled with Blue Marlin

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By The Drum Team, Editorial

August 17, 2012 | 1 min read

Non-alcoholic adult beverage ZEO, which launched in the UK this summer, had its packaging designed by Blue Marlin.

The drink, which contains berries, herbs and spices, has designed with simplistic and minimalistic packaging, with the aim of promoting its sophistication and premium appeal.

Guy Williams, Blue Marlin’s head of structure, said: “The flowing form of our structural design plays with your senses, like ZEO itself.

“Its curious curves unpredictably refract light, enigmatically disguising the physical shape of the bottle in a low-lit bar or nightclub setting. The intangibility of the new design encapsulates ZEO’s mysterious mixology and unique sensorial effects in a bottle.”

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Blue Marlin

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