Gumtree and Unanimis sign with Shiny Ads
Gumtree and Unanimis, part of the Orange France Telecom Group, have signed with the Shiny Ads technology platform as it enters the UK.
Gumtree’s Shiny Ads self-serve platform will enable small advertisers to place ad orders unassisted on the Gumtree web site; while Unanimis is set to use the technology on several of the sites it represents.
Roy Pereira, Shiny Ads founder and CEO, said: “Gumtree and Unanimis both have tremendous reach in the UK.
“We’re excited about working with these companies to help them improve service and revenue generation for smaller ad purchases across their premium publisher networks.”