Sunshade brand Outlook unveils new campaign with The Market Family
Australian sunshade brand for children Outlook has launched an integrated advertising campaign in the UK with The Market Family.
Marketed by Cheeky Rascals in the UK, the ‘I can see…’ campaign aims to promote the range of car and pushchair shade products.
The campaign is set to run in glossy parenting and women’s magazines such as Vogue and Angels & Urchins.
Sue Benson, managing director at The Market Family, said: “Our challenge was to balance engagement and emotion with the practical benefits of Outlook sunshades. We achieve this by delivering the story in two halves; telling a child’s experience of a product in their own language as well as concisely delivering its benefits to mum and dad.
“The creative is soft and contemporary to appeal to style-conscious mums who want to make the most of their time outdoors with their child.”
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The Market Family
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