McCann Worldwide takes out newspaper ads declaring its 'proud to have lost a client'
As the Olympics drew to an almighty close on Sunday night a rather big gap has been left on the books of global marketing communications agency, McCann Worldwide, who handled the PR for the London 2012 Games.
In a tongue-in-cheek ad published in today’s UK Daily Telegraph and Times newspapers McCann has declared: “We’re proud to announce we’ve just lost a client,” not usually something an agency chooses to shout about.
In the accompanying copy the agency adds: “After four years dedicated to delivering a successful London 2012, our work here is done.”
It then appeals for new business, stating: “It’s an exciting moment, because we now have an Olympic-sized gap in our roster. We’re hoping to fill it with brands that want to perform faster, higher, stronger.”
Before jokily signing off: “And with clients that don’t wear quite so much Lycra.”
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