Grazia has announced that it will launch an interactive iPad edition of the magazine this autumn, following research based on the needs of readers.
The iPad editions, created using Pugpig publishing platform, will be based around a proposition of Read, Shop, Share; with users able to see enhanced versions of articles, allow readers to buy items directly from Grazia’s influential fashion pages and socialise content.
Abby Carvosso, managing director for Bauer Media lifestyle magazines, said: “Grazia has always been brave, bold and innovative and the new iPad edition continues that ethos. Our influence comes from understanding what intelligent women are thinking, doing and wanting.
“We know they buy products recommended by Grazia, so the new iPad edition offers them the ease and simplicity to buy a product as soon as they see it in our pages. This great new editorial product will allow premium, upscale brands innovative new advertising opportunities and the chance to access the unique power of Grazia to make their products sell out.”