Belton Cheese unveils identity for Red Fox cheese with The Raft
Belton Cheese has announced that the identity of its first branded cheese, Red Fox, was created by The Raft.
The agency was asked to create a unique brand with broad appeal and which achieved stand-out in a crowded marketplace.
Justin Beckett, managing director of Belton Cheese, said: “At Belton, we produce a range of English territorial cheeses and this is one of our most exciting projects to date.
“But launching a new, branded cheese at a time when family incomes are being squeezed and recognisable brands are doing so well is challenging.
“What we needed, therefore, was a brand which would fit well with our organisation but which stood out to customers looking to treat themselves to affordable luxuries in the current climate. This cheese offers consumers a real point of difference and does just that.
“The Raft has produced a brand that does just that with Red Fox, which we believe captures both the spirit of Red Leicester, and the unexpected cunning of a smooth yet crunchy cheese.”
Content created with:
The Raft
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