Aldi

Aldi creates smoothie range to ‘help any athlete claim the top prize’

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By The Drum Team, Editorial

August 9, 2012 | 1 min read

Aldi has jumped on the Olympic bandwagon with its new smoothies range.

Angela Dowden, Aldi’s consultant nutritionist, described the smoothies as “energy enhancing and nourishing drinks recipes, perfect to help any athlete claim the top prize this summer.

“The nation is rooting for Tom and the rest of the team, so we came up with the idea to create the range of refreshing yet healthy shakes to show our support. As well all the Healthy Hydrator, we also have The Wonder Woman Shake, The Age Defier and The ’Mo’tivator.

“I would encourage aspiring sports stars to think twice before they reach for a bottled sports drink in the shops. There is far more nutritional value in shakes made from fresh produce – and they’re much cheaper, too.”

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