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Greenpeace

Greenpeace launches new donation product with Code Computerlove and DifferentKettle

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By The Drum Team | Editorial

August 7, 2012 | 2 min read

Greenpeace has announced the launch of a new donation product called LiFE Supporter, created by digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle.

The product enables Greenpeace supporters to make monthly donations to help protect rainforests, the Arctic region and the World’s oceans.

Cathy Anderson from Greenpeace said: “We’ve developed LiFE Supporter to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focussed around committed giving specifically to drive greater retention of monthly donors.

“Code Computerlove have designed a best practice sign up page that makes it extremely easy and attractive to become a Greenpeace LiFE Supporter and make regular monthly payments.

“The LiFE section of the site clearly communicates the benefits of becoming a supporter – not only in terms of showing why donations are so important and how the money will be spent, but other benefits supporters can expect in terms of access to blogs, videos and our supporter magazine Connect.”

A UK-wide marketing campaign for LiFE will include digital, social media and direct promotion.

Greenpeace

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Code Computerlove

Code Computerlove is a digital product agency. We create world-class experiences and help our clients stay ahead.

We recognise that perfect isn’t an end point. It’s a moment in time – then it’s gone. That’s why we never stop looking for ways to make the brilliant things we create even better.

The way we work isn’t to predict what the entirety of an end product will look like, but to focus on what our clients need to achieve. We find ideas that have business impact and make them happen. Always starting where we can deliver the biggest results, then testing, learning and improving before moving on to the next goal.

This is different to the way most agencies work. It’s faster. More collaborative. More flexible.

If you want to make something brilliant, you can’t sit still. So we don’t.

We’re Code, and we make brilliant digital products.

 

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