Greenpeace has announced the launch of a new donation product called LiFE Supporter, created by digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle.
The product enables Greenpeace supporters to make monthly donations to help protect rainforests, the Arctic region and the World’s oceans.
Cathy Anderson from Greenpeace said: “We’ve developed LiFE Supporter to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focussed around committed giving specifically to drive greater retention of monthly donors.
“Code Computerlove have designed a best practice sign up page that makes it extremely easy and attractive to become a Greenpeace LiFE Supporter and make regular monthly payments.
“The LiFE section of the site clearly communicates the benefits of becoming a supporter – not only in terms of showing why donations are so important and how the money will be spent, but other benefits supporters can expect in terms of access to blogs, videos and our supporter magazine Connect.”
A UK-wide marketing campaign for LiFE will include digital, social media and direct promotion.