7 August 2012 - 3:54pm | posted by | 0 comments

Greenpeace launches new donation product with Code Computerlove and DifferentKettle

Greenpeace launches new donation product with Code Computerlove and DifferentKettleGreenpeace launches new donation product with Code Computerlove and

Greenpeace has announced the launch of a new donation product called LiFE Supporter, created by digital agency Code Computerlove and advertising and direct marketing agency DifferentKettle.

The product enables Greenpeace supporters to make monthly donations to help protect rainforests, the Arctic region and the World’s oceans.

Cathy Anderson from Greenpeace said: “We’ve developed LiFE Supporter to give our donors a greater understanding of what their donations will do and how they are protecting our planet and the life it supports. It is focussed around committed giving specifically to drive greater retention of monthly donors.

“Code Computerlove have designed a best practice sign up page that makes it extremely easy and attractive to become a Greenpeace LiFE Supporter and make regular monthly payments.

“The LiFE section of the site clearly communicates the benefits of becoming a supporter – not only in terms of showing why donations are so important and how the money will be spent, but other benefits supporters can expect in terms of access to blogs, videos and our supporter magazine Connect.”

A UK-wide marketing campaign for LiFE will include digital, social media and direct promotion.

Code Computerlove

Code Computerlove works with leading brands including Oxfam, the BBC, Channel 4, Hillarys, NUS, Brother, and First TransPennine Express. Code’s 60... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...