World first as app is launched to track shopping cart abandonment by Ve Interactive
The world's first iPhone and iPad shopping cart abandonment app has been launched by international data-driven-solutions company Ve Interactive.
The VeMerchant app, enables all e-retailers who do not currently drive or track sales through an affiliate network to access live reporting, real-time stats on shopping cart abandonment, recovery and conversion from the company’s VeCapture and VeContact software.
All data and analytics from Ve Interactive's e-commerce software products are consolidated into Ve Interactive’s VeDataHub platform, which captures, segments, processes, remarkets and re-purposes millions of records daily, driving maximum digital revenues, and helping Ve Interactive’s online efficiency analysts get clients’ shopping-carts to their most efficient.
CEO and Ve Interactive co-founder David Brown says: “The way we’ve built VeCapture and VeContact is strategically modular, so that they can both operate independently, or be interdependent. Therefore in building VeMerchant, we’ve been able to draw from the VeDataHub in real time and launching the app as a further interface, demonstrates the scalable capability of our platform.”
The app is provided for free for all VeMerchant clients, fitting Ve Interactive’s philosophy of constant innovation in its products and services for the e-commerce industry.
The app breaks down the following key statistics on a daily, monthly or annual basis abandonments,emails sent, email open rate, click-through rate, conversions, conversion rate and revenue recovered.
Named the Marketing Services Company of the Year 2012 by The Drum, Ve Interactive specialises in shopping-cart-abandonment, lead-generation and remarketing technologies for e-commerce merchants, as well as optimisation services. Its history of successfully increasing online conversions with its enterprise level software and Tier 4 data hosting, (Government level) has earned the company the reputation of being the most trusted cart recovery solution provider in the industry. It also works with the ICO and specialist media lawyers Lee & Thompson and has a dedicated Data and Compliance Officer in-house to ensure that its e-commerce clients are always compliant and using best practice.
Ve Interactive has also expanded its footprint internationally, opening offices in the USA, Australia, Sweden, Brazil and Germany. It was also recently shortlisted in the Software Satisfaction Awards 2012 and the Paris E-Commerce Awards 2012.