Radox set to promote its new positioning in ad by WCRS
Radox is set to unveil its new positioning today, beginning with a TV ad created by WCRs, to promote the ‘transformative properties’ of its natural ingredients.
The 30 second ‘Radox. Come to Life.’ ad will be supported by digital and social activity as well as a sponsorship partnership with Heart FM.
Ross Neil, creative director at WCRS, said: “The Come to Life strategy really allowed the team to make some joyful, uplifting work that really reflects the benefits of this famous brand. It’s a shift for Radox and one that has already resulted in some exciting, creatively rich work beautifully brought to life by [director] Shynola.”
This is the first ad WCRS has created for Radox since the brand was taken over by Unilever.
Nick Wilcher, Marketing Manager, Unilever said, “The new ‘Come to life’ campaign is an exciting transition for Radox which will give us the opportunity to inject some real energy and fun into an iconic brand, now and into the future.”
Content created with:
WCRS
WCRS is a creative agency combining over 30 years of brand building expertise with the ability to execute ideas in any channel.
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