ITV's Fru Hazlitt warns marketing comms sector that if it doesn't integrate it will cease to exist
Fru Hazlitt, managing director of commercial online and interactive TV at ITV has warned the marketing communications industry that if it doesn’t ‘properly ‘transform’ and ‘disrupt’ then it will no longer exist.
Speaking at part of the Empty13 initiative, looking at what will happen in 2013 for the marketing communications industry when there are no Olympics or Queen’s Jubilee for marketers to centre their brand promotion around, Hazlit issued her bleak predication.
“The structure of the whole media marketing communications industry is absolutely holding things back…we know how to structure ourselves going forwards because we know it’s all going to merge into one,” she explained. “That presents enormous people management legacy issues that we don’t want to solve. But we all admit that if we started right now, we would not divide ourselves the way it is. I passionately believe that this happens in every industry, in every great change moment-in-time. The coal industry was held back. It should have stopped doing what it was doing, but because all of the big land-owners in the UK in the 20’s and 30’s didn’t want it to change. If we don’t to transform out businesses and properly integrate functions and really disrupt, then we will be disrupted and simply won’t exist anymore.”
To find out more about Empty13 go to the dedicated campaign website.