Myprotein launches online health guide as Olympics prepares to launch
As the Olympic athletes prepare to go head to head later this week, the UK’s leading online sports nutrition brand Myprotein has launched an interactive nutrition guide as part of the on-going development of the company’s content marketing strategy.
Working alongside Leeds-based internet marketing experts Epiphany Solutions, The Nutrition Guide marks another step in the company’s long-term plan to produce relevant and valuable content for the website to attract, acquire and engage their target market.
The development of Myprotein's content marketing strategy will sit alongside traditional product placement marketing of their extensive product range, which includes sports supplements, workout accessories and a vast array of vitamins, minerals and herbal extracts.
The interactive tool suggests a recommended daily allowance of your three basic macronutrients; protein, carbohydrates and fats, and is also capable of calculating the dosage of performance enhancing amino acids and creatine, all based on the sport selected.
The guide also features interviews with top athletes from each field offering hints and tips for building muscle, losing fat and enhancing sports performance. Featured athletes include World 400m Hurdles Champion Dai Greene, 100m Backstroke World Record Holder Gemma Spofforth , Youth Olympic Gold Medallist Gymnast Sam Oldham and UKBFF Heavyweight Bodybuilding Champion Daz Ball.
Mark Coxhead, marketing director at Myprotein, said: "We wanted to create a resource that was not only really useful, but linkable too. By creating valuable content on the site we're hoping to gain natural traction to the page. We're confident that this is a web page that sports enthusiasts will use as a go-to resource for all things nutrition."