Netflix names Kelly Bennett as chief marketing officer
Netflix has today announced the appointment of Kelly Bennett, formerly vice president interactive of worldwide marketing at Warner Brothers, as chief marketing officer.
Bennett previously ran online campaign for films at Warner Bros, including the Sherlock Holmes films and the just-released Batman film, The Dark Knight Rises.
Reed Hastings, Netflix CEO, said: "Kelly has been a pioneer in developing incredible digital campaigns for some of the biggest box office hits in recent years.
"We are delighted Kelly is bringing creative and marketing expertise to Netflix as our streaming business becomes increasingly global and our focus intensifies on commissioning high-quality original programming for our more than 26 million members."