Women's Refuge New Zealand work with Saatchi & Saatchi to launch awareness campaign
Women's Refuge Crisis Line New Zealand has worked with Saatchi & Saatchi for its new social media campaign.
The Donate Your Words campaign aims to raise awareness of women silenced through violence, intimidation and abuse.
Saatchi & Saatchi created a Facebook application that enables New Zealanders to use their words to help a woman needing to speak out. Once installed, Facebook users update their status as normal, while at the same time making a donation for each word they write. Their status is then posted to their timeline, publicly acknowledging the donation.
A film has also been created which drives to the app and is supported by print, outdoor and radio.
Production for the video was handled by Assembly, and directed by Jonny Kofoed.
Content created with:
Saatchi & Saatchi
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