Adidas and Ajax create fake changing room stunt to increase sales of new-season kit

Adidas and football club Ajax have worked together to try and boost sales of the clubs new kit, in a marketing stunt a series of fake fitting rooms were installed in the Ajax Experience club shop in Amsterdam last Thursday giving fans more than they bargained for.

A video released on YouTube shows that inside the fitting rooms two-way mirrors were installed, as soon as fans started trying on the kits the mirror/wall opened to reveal a room full of cheering Ajax players including Vurnon Anita, Kolbeinn Sigthorsson, Daley Blind, Jasper Cillessen, team captain Siem de Jong and women’s team players Leonne Stentler and Babiche Roof.